From NBC: "People turn to "network marketing" in soft economy"

As people look for other alternatives to earning an income, Network Marketers (both Direct Sellers and MLM folks) are welcoming extra media coverage helping to promote their industries.

NBC reporter Chris Pollone includes in his article, as quoted by Dr. Betsy Holloway of Samford University's Brock School of Business:

"I think in today's economy with the layoffs that we have and people desperate to find work, there's going to be increased demand in these sorts of opportunities."

Despite any negative connotations in regards to today's economy, Network Marketers couldn't ask for a better opportunity to expand their business to those truly in need.

The article basically states that in today's economy, many people are turning to Network Marketing and Direct Sales as a secondary or even primary source of income. The text of the story is below:

By Chris Pollone, Reporter
Published: February 17, 2009

BIRMINGHAM, Ala—While her husband was searching for full time work, Jennifer Grissom of Birmingham decided to make a little money on the side on top of her full-time job.

“I had to find some way to get an extra line of income that worked in the hours I had available to me,” she said.

Since November, Jennifer’s been selling skin care products for Arbonne International.

The company relies on a network of sales consultants who recruit other people to sell the product as well.

The more people a sales consultant recruits, the bigger her potential earnings are.

It might sound like a pyramid scheme to some, but marketing experts say it’s not.

“These are legitimate businesses, though you want to make sure you’re working for a good business, always,” Dr. Betsy Holloway of Samford University’s Brock School of Business said.

It’s called “network marketing” or “multi-level marketing” (MLM) and it’s been around for decades.

Companies like Amway, The Pampered Chef, and Tupperware work under similar arrangements.

Doctor Holloway said direct retail like this has been growing for a decade, and there’s potential for it to get even bigger.

“I think in today’s economy with the layoffs that we have and people desperate to find work, there’s going to be increased demand in these sorts of opportunities.”

Jennifer Grissom said she had to overcome a preconceived stigma of network marketing and the fear of rejection we all have.

“It’s not easy, but it is simple,” Grissom said. “You just have to be able to understand it, and be enthusiastic, without being annoying.”

She’s exceeding her expectations just three months after starting.

Experts advise if someone wants you to join a network marketing opportunity, take time to research the company.

They say that can help ensure you’re joining a legitimate business, and not signing up for a risky scheme.

You know, I've been working with the same direct sales/network marketing company for almost six years, and I can echo EVERYTHING said above.

It's just a choice!