Tuesday, March 3, 2009

What's all the fuss about the "soft" economy?

Over the last few months, and especially throughout the US Presidential campaign, I kept hearing about the "soft economy". Some people even went so far as to use the dreaded "R" word; recession. The fact that I heard this time and time again is remarkable, considering that for the last few years I've been on a media fast. (TV News, CNN "Constant Negative News", Internet News, or the Newspaper.)

With all of this talk about the soft economy, I thought it might do well to illustrate a few examples to the contrary.

According to Media by Numbers, a box-office tracking company, the movie industry is actually thriving in this economy. 2008 box office gross receipts were about $9.63 billion. The first two months of 2009 (Jan 1st thru Mar 1st) were up over the same time period last year by 17.30% This equates to an annualized projection of over $10.75 billion this year.

Along those same lines, the Personal Development industry posted over $19 billion in sales. I was speaking with a few of my colleagues and mentors this morning, and in our company, our sales for the same time period last year (Jan 1st thru March 1st) are up over 60%.

So the ticket sales of people wanting to relax, and get away from the stress of life and be entertained by Hollywood has increased 17% in a nearly $10B industry. At the same time, the sales of products to people who want real and lasting change in their lives, and are studying how to get better results in less time has increased over 60% in an industry with gross sales more than twice that of the movie industry.

What this tells me is that more people are sick and tired of just being sick and tired. The masses just want to mask their fear and pain and laugh for a few minutes, while an even smaller group of people are willing to spend their hard earned cash to actually make a difference, and in turn, we've seen phenomenal record growth.

My point is this. in today's "soft economy", who are you choosing to be? Are you looking for a quick brain numb to forget about your problems, or are you finally ready to actually do something to change your situation. Most people are in fact going to choose the former. It takes much less effort, and the results are predictable. More doom and gloom.

As a good friend of mine recently remarked, "The choice is to get in front of the money, not to chase it." There is no less money being earned, spent, etc. The same money that was being earned and spent two years ago is being earned and spent today. The challenge is to shift where you are in relation to the money. Are you going to position yourself to be on the receiving end of the money and be at cause in your life, or are you going to stay where you are, and continue to be ruled by circumstance and public perception?

If you're an entrepreneur (man or woman), or if you have the dream of becoming an entrepreneur to take control of your own finances and future, you will want to contact me to learn more NOW.... no excuses, no drama, no hesitation.

Will you join the community of successful entrepreneurs that know how to navigate this economy, or are you going to insist on sitting on the sidelines to figure it out for yourself, and lose hundreds of thousands of dollars in the process?

It's the most simple business decision you'll make all year, and yet it will transform your understanding of what success will look like in 2009.

What if... In this Uncertain Economy, you could Change your Annual Income into your Monthly Income, Working Part time from Anywhere, with a Phone and an Internet Connection? Contact me to learn more NOW.

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